Author: ayokunle234

Most people look at digital marketing and see a creative playground. I look at it and see a process problem. My background isn’t typical for a marketing founder. I studied Law and Business, and I’ve spent time in corporate environments like Barclays and Aptiv. In those roles, my job was…

How do we deem what is important to us?. For me, importance is found in resilience, education, and the empowerment of the “underdog.” My life restarted in 2018 when I moved to Ireland, and since then, I have been on a mission to create a beautiful life for myself and…

Life isn’t always fair, but your marketing strategy can be. Pay-Per-Click (PPC) advertising often feels like a game rigged for the “big guys” with endless budgets. But at Micahworld, we use data-driven understanding to help the small businesses win. PPC allows for instant connection. It is a functional requirement for…

A primary barrier for any emerging brand remains the prevailing skepticism regarding environmental and quality claims. People don’t buy from logos anymore; they buy from the verified beliefs of others. This is why User-Generated Content (UGC) is the cornerstone of the Micahworld philosophy. In my own experience, I’ve had to…

I realised early in my life that a society that does nothing to protect the vulnerable is one not worth living in. I apply that same philosophy to the digital world. A digital space filled with fake corporate speak is a space where small businesses fail. Your content needs a…

For many small business owners, the digital marketplace feels like a gloomy, thunderous weather that torments their dreams of success. You’ve built the product. You’ve found your passion. But when you look at Google, your name is nowhere to be found. At Micahworld, we believe this is the first trust…